Who is Bernie Smith?
Bernie Smith is the founder of Made to Measure KPIs (established 2007), a performance measurement consultant, trainer, speaker, and best-selling KPI author based in Sheffield, UK. With over 20 years of experience in operational problem-solving, Bernie has worked with some of the world's leading organisations including Airbus, HSBC, UBS, Lloyd's Register, Credit Suisse, Royal Bank of Scotland, Tesco Bank, and Scottish Widows.
Mission & Vision
Bernie's mission is to develop simple, structured, and repeatable methods for creating meaningful KPIs that "normal humans" can design and use to improve businesses. He's committed to fixing the "many lifetimes of terrible KPIs" in use worldwide by making performance measurement accessible, practical, and effective.
Through Made to Measure KPIs, Bernie provides businesses with the tools, training, and frameworks they need to move beyond vanity metrics and create KPIs that drive real results.
19+ Books
Authored 19+ books on KPIs and report design, regularly top-ranked on Amazon for KPI searches
20+ Years
Over two decades consulting in operational problem-solving across global manufacturing and banking sectors
ROKS Creator
Created the ROKS methodology and invented KPI Trees in 2011, now used by thousands worldwide
Notable Clients
Bernie has consulted with and trained teams at some of the world's most prestigious organisations:
- Airbus
- HSBC
- UBS
- Lloyd's Register
- Credit Suisse
- Royal Bank of Scotland
- Tesco Bank
- Scottish Widows
Books & Publications
Bernie has written extensively on KPIs and performance management. His most popular books include:
- •KPI Checklists (2013) - Over 50 checklists and templates for implementing KPIs
- •GAMED - How to avoid gaming and manipulation of performance metrics
- •Designing Brilliant Dashboards - Practical guide to creating effective dashboards and reports
Learn More
Explore Bernie's methodology, training programmes, and resources: